Premier Online Fashion And Life Style Items Destination. Since 2009

Privacy Policy


Weunderstand that your privacy is important and we will treat any personalinformation you provide us as confidential and this will only be used andrecorded in accordance with the Data Protection Act 1998. We promise to lookafter your personal information and we will not sell any information about youto any other party. Please also refer to our Cookie Policy.

Personal information

Wewill only collect information about you if you willingly provide it. Pleaseensure you update your personal details if any of your details change. In orderto do any of the following, you will need to provide us with certain details:

1.     Place an order;

2.     Sign up for emails;

3.     Enter prizedraws/competitions;

4.     Take part in a survey (in thisinstance your details will be passed to a third party for research purposes);or

5.     Give us feedback

Thedetails you provide may include your name, email address, product selections,delivery address, telephone number, credit or debit card number, the card'sexpiry date and billing address. We will keep your personal information for aslong as necessary and consistent with the purpose for which you have given itto us.

Whenyou use this website, we may collect, store and use the following kinds ofdata:

1.     Information about your PC andyour visits to this website such as your IP address, geographical location,browser type, referral source, length of visit and number of pages viewed toadminister the website and improve the website and our services to you.

2.     Information relating to anytransactions carried out between you and on or in relation to thiswebsite, including information relating to any purchases you make of our goodsand/or services. We will use this information to fulfill any order and tocommunicate with you when necessary. If you provide us with your debit orcredit card details, we will record them so that you can save time and use themwhen you next order with us.

3.     Information that you provideto us for the purpose of registering with us and allowing us to send you emailnotifications and/or promotional information.

4.     Information that you provideto us for the purpose of signing up for our email newsletters.

Personaldata submitted to us will be used for the purposes specified in this section oras found elsewhere in the relevant parts of the website. We may use yourpersonal information to:

1.     Administer the website.

2.     Improve your browsingexperience by developing and improving the design and layout of the website,through monitoring your usage.

3.     Process your orders; and

4.     Provide you with informationsuch as news regarding the website, new services and special offers orpromotions that may be of interest to you via email, post or by mobile phone(also see 'keeping in touch with you' below).

Inaccordance with the Wireless Telegraphy Act 1967 (as amended), we are obligedto inform the TV Licensing Authority of your full details (or delivery addressif different) when you purchase any TV receiving equipment, e.g. TVs, DVDrecorders, digital boxes or PCs (including laptops) with a TV card. It is yourduty to make sure the receiving household or business already has adequatelicensing, or if not, to sign up for such with the TV Licensing Authority.

Data Protection uses the latest in Secure Server Technology (SSL – 128bit encryption) to ensurethat all of your personal and transactional information is protected to thehighest standards. We never make your personal details available to companiesoutside for marketing purposes, although our representatives andappointed agents and business partners may hold your data, so that your detailsand/or order can be processed and/or account maintained. will complywith the standard, procedures and requirements as laid down in the DataProtection Acts 1984 and 1998 and to ensure that your personal data is keptsecure and processed as required by the various laws in force fromtime-to-time.

Additionally,the data that we collect from you may be transferred to, and stored at, adestination outside the European Economic Area ("EEA"). It may alsobe processed by employees operating outside the EEA who work for us or for ourthird party suppliers. Such employees maybe engaged in, among other things, theprocessing of your payment details and the provision of support services. Wewill ensure that we have the necessary contracts and that other mechanisms arein place to ensure your data continues to be treated in accordance with theprovisions of the Act. By submitting your personal data on our website, youagree to this transfer, storing or processing.


Whenyou enter this website, we will use cookies. Cookies are tiny text files thatidentify your computer to our server. These cookies in no way allow us accessto your computer and do not store any details relating to you or your creditcards. They are used to record the areas of the site that you have visited andfor how long, which provides us with useful usage information that helps usmake our site more accessible to our users in line with their needs. The use ofcookies helps us to improve the quality of service that we provide.

You may also see adverts and content on other websites. For theseadverts, our third party providers may use software that can set a cookie toyour browser, this will enable us to monitor whether you see the adverts, clickon them and buy from our website. Cookies are placed on your computer if yourbrowser is set to allow these. If you wish to ‘turn off’ cookies, then pleasecheck your browser’s help files for guidance on how to do so. The Help sectionis usually found in the Menu bar at the top of the browser. Some browsersprovide help if the F1 key is pressed. However, you may lose some of thefunctionality of this website. If you no longer wish to receive personalizedbanners on the websites you visit.


Inorder to better serve our Website visitors and customers we may use GoogleAnalytics features such as Remarketing, Google Display Network ImpressionReporting, the DoubleClick Campaign Manager Integration and/or Google AnalyticsDemographics and Interest Reporting (Google DisplayAdvertising Features).

Youcan opt-out of the Google Display Advertising Features and customize GoogleDisplay Network ads using the Ad Settings.

Asan added privacy measure, you can use the Google Analytics opt-out browser add on.

Wewill not facilitate the merging of personally-identifiable information we holdor collect with non-personally identifiable information collected from theGoogle Display Advertising Features unless we have received your active priorconsent to such merger.

Wemay use Remarketing with Google Analytics to advertise online. Third partyvendors, including Google, may show our ads on sites across the internet. Weand third party vendors, including Google, may use cookies set by the GoogleDisplay Advertising Features to inform, optimize and determine which ads yousee on our Website, including ads based on your previous visits to our Website.

RegardingGoogle Display Network Impression Reporting and the DoubleClick CampaignManager integration, we and third party vendors, including Google, may usecookies set by the Google Display Advertising Features to analyze and report onads used on our Website including but not limited to the impressions created bythe ads and how these interact with other ad features and other features andservices.

RegardingGoogle Analytics Demographics and Interest Reporting, we may use data fromGoogle's Interest-based advertising and/or third party audience data (such asage, gender and interests) with Google Analytics to target and improve ourmarketing campaigns, marketing strategies and our Website content.


Keeping in touch with you

Wewant to keep you up to date with key information about new ranges, promotionaloffers and what's coming soon to stores via email, post, mobile phoneor otherwise, e.g. social media. We may also use your details to send youinformation via email about other goods and services we sell or for researchpurposes. If you have registered to receive information from us, you can removeyour contact details from our list by updating your account, using the'unsubscribe' links at the bottom of the promotional emails we send you or byresponding to the text messages as indicated.

Third parties

Yourpersonal information may be disclosed to other businesses within andto reputable third parties who will help process your order or send you emailson our behalf. requires that all such third parties treat yourpersonal information as fully confidential and to fully comply with allapplicable UK Data Protection and consumer legislation in place fromtime-to-time. We will not release your personal information to any externalcompany for mailing or marketing purposes for goods or services unavailablefrom unless we have your prior approval. We may pass on personalinformation about sales and website usage to reputable third parties forresearch or analysis purposes.

Policy amendments

Wemay update our policies from time-time by posting a new version on our website;please check regularly to be aware of any updates. Any questions regarding thispolicy should be directed to the Data Protection Co-ordinator, A&T Traders Ltd, 39 - M.W Industrial & Business Park, Phase-1, Chandigarh-160 002, India.